Monday , September 25 2017

The Low Down on H2O at Home

If you didn’t already know it, consumers are gravitating toward environmentally friendly lifestyles and that’s where H20 at Home finds their niche market. Whether people really do care about the environment or feel guilt-tripped into caring, H20 at Home offers non-toxic, eco friendly cleaning, home and personal care products to …

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Marketing Chocolate

Throughout history, chocolate has been marketed differently to different consumer types. Some companies like to show their customers that their chocolate has the most weight, by using digital scales and then showing what the price computing scales read on the actual package label. Yet, other companies prefer to create an …

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6 Key Elements of Customer Relationship Marketing

Customer Relationship Marketing (CRM) is a highly topical and relevant way of thinking about marketing. It is relevant because of the internet, and the impact it has had on the way marketing is carried out by businesses. In this article, I’d like to look at six of the key conceptual …

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The Debate Continues: Offline VS Online Marketing

Why does the debate over offline vs online marketing continue? Since the advent of the Internet, business owners, marketing experts and ecommerce gurus have debated the pros and cons of offline vs online marketing. Traditional media outlets argue that print and broadcast media reach a larger audience. Experts in web …

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Eight Elements of Internet Marketing

Internet marketing or online marketing is transforming into wider mixes of elements any company can use to increase sales. Internet marketing can be utilized whether a company is running a business totally or partly online or totally offline. Today internet marketing is becoming an increasingly important phenomenon of every company’s …

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Webinars Vs Podcasts – The Pros And Cons

Webinars are one of the most cost-effective ways to sell high-end information products and online courses. Podcasts are booming in popularity due to the fact that they are free and available 24/7 from anywhere in the world. Let’s take a look at just a few of the ups and downs …

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Travel eBusiness Models – Expedia

Sabre and competitors Cendant and Expedia, owned by Barry Diller’s IAC/InterActiveCorp, are carving up the Internet travel industry as more people buy airline tickets and hotel rooms over the Web. A third of bookings may be made on line by 2009 compared with 23 percent in 2004, according to forecasts …

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