Monday , November 20 2017

Travel eBusiness Models – Expedia

Sabre and competitors Cendant and Expedia, owned by Barry Diller’s IAC/InterActiveCorp, are carving up the Internet travel industry as more people buy airline tickets and hotel rooms over the Web. A third of bookings may be made on line by 2009 compared with 23 percent in 2004, according to forecasts …

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Promotion "Above the Line" and "Below the Line"

Promotion can be loosely classified as “above the line” and “below the line” promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion. The terms ‘below-the-line’ promotion or communications, refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are …

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Unique Features of E-Commerce

Nowadays E-Commerce is the buzz word. Although it is omnipresent but we never realize its importance primarily because it is known by different names. People do site promotion, SEO, affiliate marketing, and many other things but the goal is same i.e. to get clients and sell the products or services …

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Customer Service – Marketing Extension

While it is true that consumers do not have to shop online it is equally true that many consumers like the convenience of online shopping and would continue to make it a part of their shopping experience. If you, as an online business, can provide a quality product at a …

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Internet Promotion – Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. In the quest for cheap marketing …

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